Healthy aging for dogs

Premium nutrition for dogs as they age.

OuNooi Labs™ is developing supplements for dogs, with the goal of helping them stay active and healthy for longer.

Product concept in development. No claims are currently made regarding disease treatment or prevention, age reversal, or proven lifespan extension.

Healthier dogs, Happier homes.

As dogs get older, everyday routines start to change.

An older dog taking a slower walk with its owner
Slower walks
An older dog resting on its bed
Longer recovery
An owner helping an older dog with the stairs
Harder routines

Owner survey

Tell us what matters most as your dog ages.

Please take a moment to complete our survey and share it with other dog owners. Your input will help guide our early product development.

Dog Lifespan & Health

Explore Interactive Breed Cards

Larger dogs often enter their senior years sooner, while smaller dogs tend to age more gradually and enjoy longer lifespans.

Loading random breed...

Where we are now

OuNooi Labs™ is developing its first healthy-aging supplement for dogs.

What comes next

Owner feedback and ingredient research will guide the development of our first prototype.

What we will test

We will assess safety, taste, shelf life, and how well the product fits into everyday routines.

Science & development

The path to our first healthy-aging supplement

Owner insight

Feedback from dog owners helps guide the product’s format, focus, and place in everyday routines.

Evidence-led formulation

Ingredients are evaluated based on available scientific evidence, safety, and their suitability for daily healthy-aging support.

Product evaluation

Prototypes will be evaluated for safety, palatability, shelf life, and owner experience before progressing towards release.

Founder

Gert Rutger van Lill

OuNooi Labs™

Current aging research still points to simple foundations: exercise, social connection, good nutrition, and quality sleep. Dogs naturally support many of these by keeping owners active, creating social moments, and building routine. He believes that supporting dogs as they age may also support healthier routines for their owners.

Dog and owner illustration