Dog healthy-aging

Premium nutrition for dogs as they age.

OuNooi Labs™ is developing healthy-aging supplements for dogs, with the goal of helping dogs stay active and healthy for longer.

Product concept in development. No disease treatment, disease-prevention, age-reversal, or proven lifespan-extension claims are currently made.

Active dogs, Active homes.

As dogs get older, owners often notice it in small everyday changes: walks become slower, play becomes less frequent, recovery takes longer, and familiar routines gradually become harder.

My best friend for life

A daily companion whose energy, comfort, and routine shape the whole household.

Health coach with paws

Dogs give us a reason to get up, move, breathe fresh air, and stay active. Even on difficult days.

Built-in security system

Protects the pack and signals when someone is there before the doorbell rings.

Active dog illustration

Owner survey

Help us understand what matters most for your dog.

Please take a moment to complete our survey and share it with other dog owners. It will help more than you know.

Where we are now

OuNooi Labs™ is developing its first healthy-aging supplement for dogs.

Future plans

Our next goal is to secure funding for dedicated dog-aging research, so we can refine our first product and develop new ones.

Who we want to hear from

Dog owners, veterinarians, investors, and anyone interested in aging research

Science & development

Our first dog-aging supplement

I

Survey and owner priorities

Before we refine the product, we want to hear from the people who know dogs best: their owners.

II

Recipe perfection

Each ingredient is carefully selected and refined based on scientific evidence, safety and its role in daily healthy-aging support.

III

Safety and taste

Safety monitoring, palatability assessment, and owner feedback are important parts of the process before wider release.

Gert Rutger van Lill, founder of OuNooi Labs

Founder

Gert Rutger van Lill

OuNooi Labs™

Current aging research still points to simple foundations: exercise, social connection, good nutrition, and quality sleep. Dogs naturally support many of these by keeping owners active, creating social moments, and building routine. By helping dogs age better, he believes this may also help owners age better.